Inspired by Calvin Klein’s current denim collection, I created my own take on the brand while staying true to its clean, minimal aesthetic. Designed entirely in Figma, I followed Calvin Klein’s design style by using generous white space, simple layouts, and refined typography to create a high-end look. This campaign includes a website redesign, Instagram stories, Instagram feed posts, and an email campaign, creating a consistent experience across multiple digital platforms. To add my own touch, I paired serif and sans serif typography, giving the campaign a more editorial feel while still fitting Calvin Klein’s brand identity. I also used layered photo treatments and clean product layouts to highlight the different denim styles and create a cohesive campaign that feels timeless.